TikTok is introducing a new feature that allows them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the platform announced that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global launch. This shift comes amid a increase in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing video streams on another major platform only show clips produced artificially. A considerable share of this output is deemed “AI slop”, a phrase for inferior, bulk-generated content that is frequently nonsensical or dreamlike.
Based on user feedback that a lot of users like content produced via AI tools, including digital art to science explainers, and we want to give people the power to increase or decrease of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are presently 1.3bn videos on its service labeled as AI-generated. In total, over 100 mn media items are added to the service each day, making AI content a limited part of its total content library.
User Control Features
Viewers will be able to reduce or increase the amount of AI-generated videos they watch by using the “manage topic” feature in the application and choosing “AI-generated content”. Additional categories that currently be modified under the tool encompass current affairs, clothing, cosmetics, and dance.
Platform Guidelines
Its guidelines require creators to label lifelike AI-made content, and it bans dangerous fake videos of public figures or critical incidents. Any realistic AI video that is without a tag can be taken down under its community policies.
Additionally, the service will henceforth add an artificially created label to content produced via its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This measure is designed to stop users from seeking to evade the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2 million AI literacy fund for professionals and organizations to produce educational content about responsible artificial intelligence. This program will support charitable organizations focused on educating coding and technology.
Moderation Strategy
The video-sharing app has justified its safety measures, amid discussion over plans to cut jobs for a large number of content moderators in the UK. The company is expected to reduce hundreds of positions in its user protection department in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive explained that human moderation would continue to be important, but AI can shield workers by removing the most graphic content prior to it gets reviewed by staff. The company stated a 76% decrease in explicit and harmful content handled by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
